Deepfakes do not just exploit cutting-edge AI; they exploit how your brain is wired to see, trust, and remember. Once you understand the psychology behind them, you can start defending yourself from videos and voices that feel real but are not.
As AI-generated images, video, and text flood your feeds, it is getting harder to tell what is real and what is synthetic. Content provenance promises a kind of 'digital nutrition label' for media, showing who created it, how it was edited, and whether an AI was involved. Here is how it works, who is implementing it, and what it means for you.
AI-made images have a look — but as the tech improves, those tells are getting slipperier and more context-dependent. Here’s how to think about the emerging "AI aesthetic", what visual clues still matter, and why technical markers like watermarks and Content Credentials are quietly becoming just as important as your eyeballs.